One of my recent projects was an SEO-focused website collaboration with Devartic, aimed at positioning a product. I was provided with wireframes, content, and strict SEO guidelines, including predefined URLs and headings. The design itself was clean and straightforward, but what stood out the most was the approach I took for the landing pages, which was the core of the SEO strategy.
Since the goal was to target various keywords, the website owners wanted the flexibility to create multiple landing pages with similar designs but customized content. This could mean focusing on different regions or addressing specific issues that the product solves, allowing them to position their product better in search engines for various queries.
To address this, I leveraged Advanced Custom Fields (ACF) and set up a custom post type (CPT) that empowered the owners to easily create and manage these pages directly from the dashboard.
For added flexibility, I designed three different layout sections within the ACF fields. This way, when creating a new landing page, the owners can select from these layouts based on the content they’re working with. Each layout was carefully styled to maintain consistency with the overall website design while ensuring responsiveness across all devices.
This balance between choice and consistency was essential in keeping the brand intact and the user experience smooth.
By implementing this setup, the website owners now have a scalable system to create optimized landing pages without compromising on design or SEO guidelines. The flexibility I built into the dashboard allows them to adapt the page structure while maintaining the responsiveness and on-brand appearance of the site.
This project showcased how custom development can streamline SEO strategies, providing both the functionality and flexibility needed to meet evolving marketing goals.