Digital Marketing for

Digital strategies for active tourism and outdoor
sports experiences  

Hi, I’m Inés, a freelance digital marketer.

When I’m not surfing or climbing I create strategies and create online communication elements for outdoor sports companies.

I’m dedicated to driving success for adventure tourism businesses through digital marketing.

With expertise in content development and visual identity, I’m here to transform your online presence and be your digital companion in this landscape.

Freelancing Services

Visual Identity

We help you design the image of your brand from the logo to any other graphic piece that allows your business to connect in a unique way with your public.

Branded Website

We create professional websites compatible with mobile devices to help you to promote your business on the internet.

Growth Strategy

We help you to optimise your website for SEO. Both on-page and off-page SEO and advertising campaigns.

We all know how important it is to have a good online presence,

but getting noticed can be hard.

For adventure tourism companies, attracting local leads can be a significant challenge. Your unique offerings in locations like Bali, Nicaragua, Mexico, Spain, and Zanzibar often remain hidden from your local audience. Overcoming this challenge is crucial because these adventures are about crafting memorable experiences.

Imagine potential adventurers in your home country missing out on these experiences simply because they’re unaware of your existence. It’s a missed opportunity for both them and your business. This is where I come in. I understand the predicament you face and have the tools and strategies to bridge the gap, ensuring that your experiences are no longer a secret.

Examples of my work

Let's elevate your online presence!

Book a complementary FREE Call

What you can expect

Are you ready to take your project to the next level? 🚀​

(In order to contact me I will ask for your name and email address. So I want to let you know that I comply with the RGPD (General Data Protection Regulation) and your data will be safe.)


What People Say

The Values I live by

Sustainable Growth

My aim is for sustainable growth for you, your business, employees and myself. I focus on the long-term and provide the tools and knowledge for sustained business growth.


As an empathetic person, I value the power of active listening. Working one-on-one allows me to understand my clients better. My passion for what I do helps me easily relate to them.


You’re a maverick in the outdoor sports and tourism industry if you’ve found my website. You didn’t go for a traditional 9-5 and chose a different path. I understand this courage and relate as I’ve taken a non-conventional route too.

We are on Instagram
Last week, I completed my level one free diving course 🤿. It was as beautiful as it was challenging, especially mentally 🧠. Tapping into your body and keeping calm while getting further and further from the surface was not easy. Facing the discomfort of the urge to breathe, the discomfort of the pressure, but at the same time, I felt new sensations when I was down there.

The quiet, the feeling of being part of the landscape, part of the ocean, the realization that the human bodies are amazing machines, highly adaptable. 🫁 The human lungs reduce to 1/3 of their size at 20m. They used to think that human lungs would collapse under such pressure, but they don’t due to the mammary reflex (which, as the name suggests, all mammals 🐋, especially aquatics, have). 🫀Capillaries around the alveoli in the lungs expand to create a cushion to protect the rib cage from collapsing as pressure increases on the body.

This is not the only adaptation; our bodies also slow down our palpitations when our face gets in contact with the water, in order to reduce the amount of oxygen we need. This is why relaxation is very important. 🌊The same reason why when surfing you get washed by a wave and held down, the best thing you can do is not resisting it because you lose precious oxygen. Just go with it and accept it; you will be held down for a few seconds.

When I did lead climbing, it was the same ⛰️. When our forearms are starting to get pumped, our body tenses up, accelerating the rate at which we get tired. Good lead climbers know this and try to relax when they notice the tension; the breath is a fantastic tool for this 🧘‍♀️

I don’t know, call me crazy, but to me, the experience was really remarkable. 😄 I am very grateful to my instructor; @yoginiseed she was great at encouraging me and making me 🙏
✨ Redesigned Naturbike’s Website: Capturing the Dynamic Spirit of Adventure! 🌿🚲

I’m thrilled to share the incredible journey of redesigning the website for Naturbike, a Barcelona-based DMC destination management company. The result? Stunning and interactive layouts that perfectly embody their brand’s adventurous spirit, infused with a touch of premium elegance. ✨

This project holds a special place in my heart as one of my favorite and earliest clients. From the moment I visited them in Barcelona, we formed an instant connection. They made me feel like an essential part of their team, and that bond continues to this day as we work together to enhance their online digital strategy. 💪

Naturbike, thank you for the trust and for allowing me to be a part of your incredible journey. Together, we’re taking your brand to new heights! 🌍💼

Check it out in 👉 🔗
“When we sense progress we get hooked” - Erika Drolet

📸 @pichichep