The brief
Olga is a dancer and chemical engineer with a passion for fitness and wellbeing. She wanted an online home for her dance-stretching classes, open to people anywhere, that reflects her personal brand and values.
Visual identity
We started with research and a visual identity that captures her passion for movement, her energy and her professionalism. Together we chose a type hierarchy and font family that express the brand and stay readable, and a bright primary colour.
The logo
The logo has a sprout for the growth Olga wants to see in her students and a butterfly for transformation, both taken from her belief in personal growth through movement.
The site
Photos of Olga dancing carry the site. A booking system lets people sign up for classes and get in touch with her.
Her clients have received it well, and it has helped her grow her business and reach more people.
